A form of marketing that the advent of the Internet has taken off, is affiliate marketing. This file discusses what affiliate marketing is, and income money what the benefits are and how you deal with to get started your online jobs
Knowledge is:
Marketing is about selling a product or service through a compelling message through media with a wide range of potential customers. Traditional marketing is mainly about millimeters, runs and viewing and listening figures. These kinds of factors determine in advance the value of the ad. But maybe the ad makes you more revenue than that, or much less This is not to predict in advance, but it is also difficult to pinpoint what exactly measure the yield of a marketing campaign has been.
The beauty of the Internet is that it is technically possible to trace how a customer has come to his purchase. If someone on the internet a banner, link or other advertisement encounter, he can click directly to your website to get some more information and to make a purchase, request information or any other possible action on the site.
With the right instruments, we can identify where visitors came from before they came on the website. If you go one step further you can even calculate how much revenue and profit average visitor yield and this was a breakdown by source. Unlike the newspaper ad that entices the reader to come to the store, we can do with online marketing with hard figures on response and outcome work without you having to ask anyone how he or she is the name of your toko came.
Pay for work:
This knowledge can not only use the keys to marketing success, but also in developing the marketing strategy it self.
In the early years of Internet advertising, this really only purchased at a fixed price or a fee per 1000 banner impressions (CPM, cost per mille) or per click (CPC, cost per click). If we step campaign to create a wide range, these are great models. For continuous and marketing products and services with a narrow target audience, this is a fairly expensive way of advertising for which alternatives are available.
If we know how many leads, sales or turnover a medium yield, we can choose the medium that allows for the promotion not to reward from the value they assign to a particular banner position, hyperlink or advertorial, but with a commission on classroom . So you income money for real (potential) customers and not for the people you banner will be seen, but are not interested in your product.
In affiliate marketing you come to the following terms:
CPC, cost per click: reimbursement and visitor clicks on a banner or link;CPL, cost per lead fee for a particular action, such as a request for information or subscription to a newsletter, so a potential customer;CPS cost per sale fee for an actual buying customer;CPA, cost per action is usually used as a collective term for one (or a combination) of the above terms.Example: A camping area with shop carries off 10 euros for each tent that is sold online and five percent commission on items such as camping stoves, sleeping bags and bike carriers. Because websites that advertise all the camping center with a specially prepared link to shop link, orders can be linked with certainty to the medium that caused the referral.The role of websites with advertisements promote the advertiser can be compared with the country representatives in the products to attract people to buy them, even in that world is much work with sales commissions. Web sites such utterances We usually call recording affiliates, or subsidiaries.Key benefits of affiliate marketing for advertisers
Pay only for real sales:
The camping center above will want to advertise on websites about travel and leisure. Because many advertised by travel suppliers are the advertising rates are relatively high, so the risk that a CPM banner campaign will cost more than to gain. This risk locking you out when you only pay for actual sales, the costs are directly linked to the benefits.
Encourage your publishers expressions cleverly turnA campaign based on CPL / CPS website publishers will tend to yield less. Web sites often give priority to campaigns in advance of which the revenue is clear. In contrast, the number of referrals is increasing attention to the affiliate location, shape, time and frequency of appearance of the advertisement. Optimizing this provides both the advertiser and the affiliate money: the more the advertiser sells, the more the affiliate earns.Easier to advertise on multiple websites
By advertising on multiple sites at once you reach more potential customers. The problem with advertising based on impressions or a fixed price is that it is uncertain what it will bring. Therefore it is difficult to find out which sites best fit the campaign. With affiliate marketing you do not get as an advertiser in your pockets and within a few days or weeks to be determined whether the ad on a particular website constitutes sufficient.
Look at your profit margins to determine how much commission you want / can pay to affiliates. A higher commission will make your offer more appealing to publishers, but at the expense of your relative profits. In one case, a fixed fee per transaction more convenient, sometimes a percentage of sales generated fits better.
Where to start: affiliate networks
The easiest way to start an affiliate program is you to join an affiliate network. Specialized companies connect advertisers (merchants) and websites (affiliates) together. These affiliate networks work with their own system in which all campaigns can be found and where all transactions are tracked and reported.
Because affiliates here the choice of a large number of advertising over the entire width of the market, there are in this type of agents a large number of sites that are also connected to your campaign would be able to place on their web site.
Advantages and disadvantages of affiliate marketing through a network:
Advantage: Large number of affiliates that are connected directly to the campaign sites;Advantage: Ready-to-use measurement for transactions that are easy to deploy;Advantage: Billing through a lot;Disadvantage: Some startup costs networks must be paid;Disadvantage: Some of the commission on the rake, affiliates are given a reduced fee;Disadvantage: Less impact on the way expressions are placed by almost complete lack of contact with affiliatesSome Dutch affiliate networks: Daisycon, Testnet and TradeTracker.
Where to begin: do it yourself
It is also possible to make an affiliate program to boot. As you yourself have an image on the Web sites advertising could be useful you can make direct approach to take. Because no party tussenzit, all fees will go directly to the affiliate, which is obviously in favor of both parties.Well you are responsible for recording transactions. Many off-the-shelf e-commerce systems offer this standard already. Do you work with a customized shopping cart system you should see a registration and reporting system to be developed.
Advantages and disadvantages of affiliate marketing in-house:
Advantage: Direct control over who can and can not answer your campaign;Advantage: Direct contact with websites offer opportunities to get more out of campaigns;Benefit: All affiliate commission reaches the end, cheaper and more effective;Disadvantage: Maintaining contact with affiliates takes extra time;Disadvantage: Billing to different parties at once;On the success factors of the self set up an affiliate program we come back later.
Where to begin: material:
The question of how to start affiliate marketing is not just about the way that leads and sales are tracked and you come in contact with affiliates who want to put your campaigns, but also how you are going to give substance to your affiliate campaign.
If you only advertise with banners on websites and / or text links, or websites may also record your expressions advertorials, Google Adwords and email newsletters? On the one hand it is attractive to affiliates much freedom to give this a piece of your liver on the other control. Think about this.
An important tip we give is to ensure adequate materials and paid attention to this. If sites do not advertise because you can make the banners not in the correct format, or very little on a banner is clicked because it invites insufficient, then it will cost sales.The outsourcing of making banners and texts at the expense of your marketing budget but increases the number of people will click through to your website.
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